They brought the vision, I brought the design—together, we made magic. ✨
"Olvy was my first real venture—what started as a side project turned into a VC-backed SaaS company used by teams at WIX, Runway, Lottiefiles, and a lot more.For 4 years, I led product, design, marketing, and GTM—wearing every hat from CPO to storyteller. And at the heart of it all? Design.
It’s how we built trust, shaped narrative, and turned a niche tool into a brand people believed in."
Bringing the First Modern TMS to Life — Testsigma TMS
Testsigma brought me on board as a Product Strategist and hands-on Designer to lead the creation of their first Test Management System (TMS)—a product built to unlock a $100M+ opportunity in a legacy industry that hadn't seen a meaningful UX upgrade in over two decades.
In just 3 months, we designed and shipped a modern, AI-powered TMS from the ground up. Our MVP reimagined test authoring with a keyboard-first, frictionless experience—pioneering a new standard for speed, clarity, and usability in test management.
As a founder, I use design
to create a moat, build authority, turn heads, and sell.
Repositioning Sharly for a More Trustworthy Future of Research
Stepped in as a Creative Director, I led the rebranding of Sharly into a premium, research-focused AI product.
From a refined visual identity rooted in citation marks to a soothing, monochromatic color system and custom gradient patterns, the goal was to balance trust, clarity, and emotional warmth—transforming a dense workflow into a serene, structured experience.
Play the Brand Video
I am a Product
I imagine myself as a Product Artist.
In a world where AI makes it easy to build, what truly stands out is taste.
We’re entering an era where brand is the moat—and building a unique one requires artists who can also build. Not decorators, but hands-on creators who think in systems, sweat the details, and design with soul.
That’s what I call design choreography—the craft of aligning product, brand, motion, and narrative into one unforgettable rhythm.
I am Your
Design Co-Founder.
Hands-On.
With No Overhead.
Business is brutal. It’s the hardest game you’ll ever play.
I know—because I’ve played it. As a former SaaS founder, I’ve lived through the chaos, the sprints, the pivots, the pressure.
You’ve just raised your pre-seed or seed round.
Now you’re juggling sales, GTM, marketing, product, hiring—all at once.
And in today’s market, a good product isn’t enough.
You need frictionless UX for retention. A brand with bite. A product that speaks clearly—and sells itself.
That’s where I come in.
I work with AI, SaaS, and deep tech startups because I understand the nuance, the complexity, and what it takes to win.
Think of me as your Interim Head of Design or CDO—without the overhead. I embed like a co-founder.
I bring clarity, taste, and product instinct—backed by 12+ years of design leadership and battle-tested experience scaling teams.
Great products don’t just function. They flow. They convert. They stick.
That’s the bar I design for.
Let’s build something that stands out—and lasts.
I work in US time zones